Wait, Are Potato Chips Getting Healthier?
So many companies are joining the MAHA movement. Last week I wrote about the major changes Walmart is making to 1,000 Great Value foods . Pepsi is joining the movement as PepsiCo is revamping its iconic Lay’s potato chips , one of America’s top selling brands of potato chips. Everything from ingredients to packaging is changing. 🥔 Ingredient Overhaul: Lay’s is stripping away artificial flavors and colors across its core chip lineup. That means no more synthetic dyes or mystery additives. Instead, you’ll find: No artificial flavors or colors : Lay’s is removing all synthetic additives from its U.S. chip portfolio, including Lay’s Classic, Baked, and Kettle Cooked varieties. No more artificial colorings on barbecue chips . Natural replacements : Chips will be flavored and colored using ingredients like spices, fruit and vegetable extracts, yeast, herbs, and plant-based colo...